The Gorilla Bar has arrived! 

Formerly, the Peanut Butter Bar, which launched in the Summer of 2023, had the goal of providing an incredibly tasty, satisfying bar with high-quality protein that won’t bog you down or upset your stomach.

We accomplished those goals and were very happy with the bar, but we recognized there was still room for improvement. 

All of the significant changes that impact all Gorilla Bar flavors include:

Improved Flavors: our first generation bars all used peanut butter as the base nut butter, which is a powerful flavor that masked much of the individual flavor in each bar. In addition to increasing the flavor intensity, we also switched to a cashew butter base for cookies & cream, oatmeal chocolate chip, and cookie dough. We did keep peanut butter for the peanut butter cup flavor of course. Lastly, we optimized the sodium content for maximum flavor. 

Improved Texture: our first generation bars were firmer than we wanted them to be and become firmer over the course of their shelf life. To improve this, we adjusted the ratio of whey powder to whey crisps, introduced more inclusions such as chocolate chips, peanut butter chips, or cookie pieces, and adjusted the overall protein content slightly to 20 grams per bar. The outcome was a much softer bar with better texture.

Improved Melt Point: to help address the potential for the bars melting in hot climates during the summer months we’ve improved the coating used on the bars. This provides a higher melt point. While this doesn’t guarantee they won’t begin to melt in very hot conditions, it does increase the melt point relative to our first generation bars for a better customer experience.